Branding is big. When it comes to the identity of your business, your branding is what people think of first. If the current rendition of your branding has a few years worth of miles on it, your brand relevancy has faded. Meaning, it may be time to revisit whether you need a brand refresh or a full rebrand. We’ll also explore the value of your brand as a small to medium-sized business (SMB), and establish why NOW is the best time to tackle your business’s branding challenges.