A collection of our thoughts, culture and creativity.
Why Impact Evidence Beats Touching Stories in 2026
For years, nonprofits and cause-driven brands leaned on emotion to move people to act. Be it a moving photo, a personal story, or a strong mission, it typically carried the message home. That model still has value, but donor behavior has changed.
Why "Brand Authenticity" is the Best Defense Against Lowball Offers
When buyers smell weakness, they bring out the red pen. As harsh as that sounds, that's the reality of business valuation. Your brand may have solid revenue, loyal customers, and a healthy track record, and still get hit with lowball offers. That catches a lot of owners, nonprofit leaders, and development teams off guard.
The Hidden Multiplier: How Brand Equity Impacts EBITDA Multiples
When defining their company's worth, most owners track revenue, margin, and EBITDA multiples because those numbers show up in every board deck and lender call. It makes sense. But those numbers still do not explain why one company sells for 4x, and another sells for 7x with similar financials.
How Package Design Influences "Perceived Quality" In Retail M&A
In retail M&A, buyers review revenue, margins, distribution, and market share. That's a standard process, but many teams still miss one value-driving factor that potential buyers see first: package design.