How a Creative Marketing Agency Can Help Grow Your Business
So, you’ve got a business, and what is likely an excellent business, but perhaps you’re not getting the results you want. Or maybe you want to grow and you’re not quite sure how. Which is where marketing comes in. You could have the best product in the world, but if you don’t know the right plan, tools, and strategy to get the word out there, it’s never going to work. It’s like having a store without a shopfront - people just don’t know you’re there.
When it comes to choosing a marketing agency, you don’t just want a team that checks boxes or uses run-of-the-mill techniques you could find anywhere. You want a team that can share your dreams but also know how to execute them in the process, and not be scared to shake things up along the way. Which is where a creative marketing agency comes in.
The right agency does all of this and works with you to get your brand seen by those that matter most. Here at PH3 we are the only Agency + Brewery in the nation, so we know the importance of standing out and being unique. Below we take a look at 5 innovative projects by a creative marketing agency that highlight just what a great project can do for you and spark some inspiration.
What Makes a Creative Marketing Agency Worth It?
There are so many things that make a creative marketing agency worth it. When you are considering growing your business, you don’t just want great visuals or keyword suggestions. You want there to be substance and planning behind them. You need strategic execution and results. A creative marketing agency can deliver all of this, connecting the dots between branding, social media, advertising, and performance. The right agency doesn’t just act as a creative powerhouse, but also generates the messages that resonate with your audience. It brings fresh perspectives, technical know-how, and the insider knowledge that means you can not only hit your goals, but smash them.
What Services are Offered by Creative Agencies?
Creative agencies offer so many different aspects to help promote and grow your brand. A blend of strategy and storytelling, they offer branding to make your business unforgettable, to campaigns that drive clicks and conversation. They can help you to create a bold visual identity, a website that converts or a full-funnel ad campaign. They can manage your social media challenges, your email marketing, and so much more. Put simply? Creative agencies offer all the tools needed to grow your business and make it a success. Whether you need a whole plan across all areas of your company, or just a hand in a few areas, a creative agency is there to help and offer the right tools and level of expertise to ensure it’s done to the highest level of standard.
Selecting the Top Creative Agency
When it comes to choosing the best creative agency, it’s about finding a team that has the whole package and gets what you do and what you’re about. You want a company that has great reviews that highlight things such as their ability to listen and adapt, to come up with brilliant ideas, and to bring you an ROI. Top agencies don’t just build campaigns, they build momentum and take your business to new heights. You want to find a company that aligns with you and that will work in a partnership, as opposed to just a one-size-fits-all approach that they apply to all of their clients.
Enhancing Your Brand with Creativity
Why is creativity so important, you might ask? Well, strong branding needs to stand out and be different. Creativity is what gives you an edge and puts your personality across. Whether it’s through visuals, your tone of voice, your branding on your website, or your social media presence, this is what ensures you make a mark in a crowded marketplace. It’s about creating a strategy that works for you and represents everything you’re about. Without creativity, you can easily blend into the background or have people glance at your brand and move on. You need an edge and something that makes people not only take notice of you, but want to take notice.
The Role of Design in Marketing
Design is something that covers so many areas of marketing. It’s your brand colors and the message they convey, it’s the graphics used, and the way you can tell a story without any actual words being read yet. In marketing, design is a really integral part for building a connection with your customers and showing them what you’re all about, without having to really say a thing. Take a spa, for example, if you were to use harsh reds and blacks, people wouldn’t associate this with relaxation. Or if a corporate building firm used pastel pinks, blues, and greens, it can come across a lot more whimsical and playful than you might intend.
Tips for Collaborating with Creative Agencies
Working with a creative agency is about more than just a couple of sentences about what you want and leaving them to get on with it. It’s about sharing your vision, your goal, and what you want for your business but can’t create yourself. You want an agency that can push you to dream big, who will encourage you to give feedback, and help you polish your ideas into something that can be used.
Future Trends in Creative Marketing
Creative marketing is something that’s always changing and evolving, more quickly now than ever, thanks to AI. The future is only going to continue to draw on this, with AI-powered content, shoppable experiences, motion-led branding, and campaigns across multiple platforms. While tech is super important and things like artificial intelligence can help, they’re not the be-all and end-all. You still will need a creative marketing agency to help you harness these ideas and retain the human element. It’s this first-hand touch that will differentiate you from the others and make people relate and want to purchase your product or work with your company. The market might become even more saturated, but with the right creative marketing agency, this isn’t something to worry about.
5 Innovative Projects by a Creative Marketing Agency
Let’s face it, results speak for themselves. Here are five innovative project examples that show the power of a creative marketing agency.
Crafting a Brand to Break the Mold - Fogata Street Tacos.
Fogota Street Tacos is a great example of an innovative project by a creative marketing agency. We worked with the brand right from their conception, positioning a fresh-mex restaurant for a mainstream appeal. We worked to develop the right branding that worked for them, making it a Spanish name that was short, catchy, and easy to pronounce. We then developed a brand identity that showcases Fogota's dedication to delivering authentic Mexican street food.
A Campaign that Raised the Bar - Dorado Beach Real Estate
Dorado Beach Real Estate is another fine example. Following the success with their Resort & Club, PH3 worked on their next venture, which was to grow their Real Estate prospects. Using a holistic digital marketing strategy across all channels, we increased their visibility and brought in more leads. The marketing efforts now account for 40% of website leads and 52% of all entrance points, being Dorado’s real estate pages. We came up with a strong social strategy, social advertising, and email marketing campaigns, as well as other tactics like search advertising.
A Website to a Powerhouse Platform - The Lovely Project
The Lovely Project is a nonprofit company designed to empower the next generation of women to take over the world. We helped them in many ways, focusing on how to bring them into the modern day. We’d worked with them since the early days on their marketing, so knew the message they wanted to convey and wanted to work to get rid of the clutter and speak to both their target audience, as well as donors and corporate supporters. This was achieved through a revamped website and a rebrand, which had fantastic results.
Social that Actually Works - Jew in the City
Jew in the City wanted to find new ways to grow donor support and needed someone innovative to help them do that. We revitalized their brand to accurately represent their mission and managed to increase donations, recruit more monthly donors, and establish a reporting system for measuring their impact.
A Long-Term Vision - Building Forensics Group
Building Forensics Group turned to PH3 for innovative ideas to transform and revitalize their marketing. We did a comprehensive marketing audit, diving into what was holding them back and how we could overcome this with them. The result? A new brand identity, name development, and strategy were designed to get them ahead of the game.
Whether it’s building up a brand from the ground up to optimizing a single channel for performance, a creative marketing agency is there to help. Here at PH3, we’re on hand to ensure your brand doesn’t just get seen, it gets noticed. Get in touch with us today to find out what we can do to elevate your brand.