A collection of our thoughts, culture and creativity.
How to Launch Effective Multi-Channel Advertising Campaigns
The current advertising landscape is overwhelmingly competitive. With consumers being bombarded with messages left and right, putting out just one single ad isn’t going to cut it. In fact, it often takes “6 to 8 marketing touches to generate a viable sales lead.” Through strategic repetition with their ads, brands can better lead targets through the customer journey, from awareness all the way to loyalty.
How the Hospitality Industry Can Attract Guests with Design
There’s no doubt that the hospitality industry is in a unique position to thrive when it comes to design. From physical spaces to customer journeys hospitality
B2B Social Media Trends You Need to Know in 2022
Undeniably, brands have been leveraging social media as a marketing tool for years. Though most often associated with B2C efforts, a strong social media strategy has also been known to deliver results for B2B brands. As it turns out, 75% of B2B buyers and 84% of C-Suite executives use social media when making a purchase, meaning that your social media efforts can play a powerful role in your marketing strategy.
How to Leverage Marketing Processes for Business Success
While often overlooked, a critical part of marketing involves finding ways to be more efficient and effective in your efforts. With expectations to deliver results higher than ever, regular marketing audits are essential. Why? Because they uncover the facts, data, and insights needed to figure out what’s missing in a marketing ecosystem, what needs improvement, and what new strategies are needed for the future.