Aug / 29 / 17

Should You Get Onboard the Search Marketing Train?

Beginners and seasoned advertisers alike often tussle with the question of whether to use search ads, display ads, or both.

Aug / 22 / 17

How Secure Are Your Social Media Accounts?

From Fortune 500 companies to small and medium businesses, social media security threats affect us all.

Aug / 11 / 17

PH3’s Craft Brewery Tour: Hourglass Brewing

The PH3 Orlando craft brewery tour is in full swing and this month we continued our monthly visiting trend by stopping by Hourglass Brewing in Longwood.

Aug / 09 / 17

Why Design is Critical to your Digital Marketing

The importance of Graphic Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing includes the concept of ‘relevant visual elements’ to grab the attention of a specific target audience.

Aug / 01 / 17

Is Marketing Automation Right for Your Company?

If you’re a marketer, you’ve probably heard of marketing automation. We’re going to bet though, that 90% of marketers no clue what the term means—yet.

Jul / 25 / 17

The Art and Science of Digital Marketing

The question that business owners and marketers debate on a regular basis is whether digital marketing is more of an art or a science.

Jul / 19 / 17

Crafting Your Unique Brand Story

Your brand story matters. A well-crafted brand story puts your target audience in a unique setting where they can envision how your product and service helps them accomplish their goals or live the life they desire.

Jul / 17 / 17

PH3’s Craft Brewery Tour: Broken Cauldron Brewery & Taproom

The PH3 Orlando craft brewery tour continued this month as we visited the unique Broken Cauldron Brewery & Taproom.

The story of how it came to be is rather unheard of but originally, there were two separate businesses — Black Cauldron Brewery and Broken String Brewery.

Jul / 11 / 17

Getting to Know Your Target Audience

Identifying a target audience of consumers is among the most decisive elements for a marketer or business owner to deliberate.

Jul / 06 / 17

The Buying Cycle [As Told Through The Beer Run]

No matter who your customer is, they are always somewhere along the journey of the Buying Cycle. What better way to visualize what your customer is experiencing at each of these stages than through the beer-purchasing process?