A collection of our thoughts, culture and creativity.
Having a website these days is a basic necessity for any non-profit, but designing one is easier said than done. Unlike for-profit companies, which are mostly concerned with generating sales, non-profits have more complex goals. On one hand, you need a website that helps fulfill your mission by drawing in those you hope to impact and help. At the same time, your site also needs to attract supporters and encourage donations.
The most successful companies out there understand that there’s so much more to marketing than slapping a few ads on TV or making TikToks every week. They see it as a complex yet worthwhile investment that’s necessary to take their company from 0 to 100.
Amidst today’s flurry of marketing innovations, it can be easy to get caught up in a storm of things like the newest social media craze or the recent forays into the metaverse. But while staying on top of industry trends is important, it’s equally as crucial that we don’t let them distract us from tried-and-true strategies. Namely, email marketing.
Made up of passionate changemakers and service-oriented professionals, faith-based nonprofits like yours are no strangers to the importance of making an impact. Your nonprofit should be memorable and recognizable. A solid and distinct voice is essential to making that happen.