Why Your Brand Needs To Start Going Live
In the past year, a number of noteworthy stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 280 characters or less, and Apple declared plans to alter the way we interact with our mobile devices.
2018 has been called the year of video marketing. So was 2017 and some years before that, too, for that matter. It always seems to be “the year of video” because it’s become the most prevalent form of content. In one week, the U.S. collectively watches 1 billion hours worth of Netflix. We watch that much YouTube content in a just a day. But there’s one particular kind of video content brands are going all-in on this year: live-streamed video.
Live streaming is nothing new, but it gained enormous popularity in 2017 when it became more readily available on social media. Now, anyone on social media can easily let everyone in on what they’re doing in real time. And public figures are taking advantage of live streaming to not only interact with their audience during live events but to also crowdsource content and ideas from their fans.
The compelling facts
- 75 million people in the U.S. watch online videos every day
- Simply mentioning the word 'video' in an email subject line increases the click-through rate by 13%
- Almost 50% of all video is watched on a mobile device
- By 2019, online video traffic will account for 80% of all consumer Internet traffic
- Videos up to 2 minutes long gain the most engagement
So why go live?
To understand why live streaming can be huge for your business, you need to know why people are watching it. You need to understand why people are tuning in at alarming rates to watch live streaming content. The truth is, people are watching live-streamed content for the same reasons they love “live” TV. It helps them stay up-to-date on the latest news and events, it personally connects them in a more authentic way to companies, and it feeds their insatiable desire for unedited, real-time content. With traditional TV subscriptions in decline, it only makes sense that live streamed video is the new way to consume content. It’s the next logical step beyond the pre-recorded, edited-to-perfection video that we already consume in mass amounts on a daily basis.
Businesses should pay attention to Instagram Live for two main reasons. First, it delivers a direct channel for two-way communication between you and your audience. In a mass of spam and never-ending memes, authentic connections like this have become very hard to come by. Secondly, in the most basic terms, it creates more opportunities for you to build a sense of trust and transparency among your customers and the community at large.
Facebook Live is one of the best and most popular ways to stream live content and generate a strong brand presence. It’s no secret that Facebook has an unbelievably large user base, making it one of the paramount platforms for advertising and content promotion. In fact, they have around 2 billion monthly active users, users that can be targeted by their demographics, interests, behaviors and more. This means that you can reach tons of people who may already be interested in viewing your live video content.
To stand out among the fierce competition and build meaningful relationships with consumers in 2018, you must learn to utilize video marketing across multiple social channels. If you don’t know where to start with the concept of live video streaming, contact us for a free phone consultation.
Orlando marketing agency PH3 Agency + Brewery helps businesses increase their exposure and quality leads through branding, content development, digital/web, search and social strategies.