Incorporating Visual Content Into Your Marketing Strategy
Visual content marketing is more successful than any other form of communication. Businesses who embrace visual content reap the rewards of greater returns – in terms of more fans/followers, readers, leads, clients and, of course, revenue.
If you’re not yet focusing on visual content in your marketing strategy, whether on social media or in your email campaigns, it’s time to re-evaluate your plan. Visualize the benefits of including compelling, meaningful images, graphics and video to increase your reach, address your target audience’s needs and earn more new business.
The most difficult challenge of this era for brands is the fractured attention span of audiences in an increasingly cluttered marketing environment. This is where effective visual content is key to your brand’s digital marketing strategy. Approximately 65% of people are visual learners and 90% of information perceived by the brain comes in the visual form, and visual information is 43% more influential. Now, this opens up vast opportunities for digital marketers to create visual content that disrupts, resonates and motivates, rather than relying on plain and simple text.
Defining Visual Content
Since the early days of digital marketing, when people hear the word “content” what immediately comes to mind are text-based marketing materials like articles, blog posts and marketing copy on websites. As technologies progress and the number of brands, products, and services using digital marketing tools increase exponentially to a global scale, consumers are now faced with an information overload. It’s become more difficult than ever to grab their attention – and plain text, no matter how well-written it is, simply will not cut it.
Visual content marketing that makes use of quality pictures, graphics, videos, and other visual elements can deliver a compelling message that would otherwise take pages upon pages of text copy to explain. The success of visual content marketing depends on its ability to convey this message quickly to attract targeted audiences get the big picture instantly. Connect and engage with audiences through images, graphics, charts, videos, memes, posters, graphs, slideshows, visual notes, infographics and other visual-based material for marketing.
If you’ve been ignoring visual content simply because you think that it will be difficult to produce, or that it would be too time-consuming, then let’s talk. We know that visual marketing should be a top priority and one of the main marketing objectives moving forward.