25 / Apr / 17

5 Reasons Why Your Brewery Needs an Ad Agency

PH3 Brewery Branding and Packaging
PH3 Beer Branding & Packaging

Like any business, breweries start from the ground up, with a small team who do a little bit of everything. You create the recipes, brew the beer, and spread the word in your local area. As those efforts pay off and your brewery starts to build buzz, it’s a crucial time for your business.

You’re the expert when it comes to beer, but maybe you don’t know all that much about marketing. Or maybe you just don’t have the time to build, implement, and measure a marketing strategy. Partnering with an agency can help you build and run the marketing campaign you can only dream of. A crucial initial step is to take a look at the marketing you’ve already carried out and find opportunities. That’s where PH3 Agency + Brewery fits in. We’re marketers, beer enthusiasts and a (nano) brewery ourselves, who are excited to take your brewery to the next level. Here’s five reasons to have a marketing agency evaluate your brewery marketing strategy.

1. The Burning Questions That You Have

How do I get my brewery on page one of Google? Should I be writing blog posts? Why should I be on social media? Do any of these questions sound familiar? No one knows more about your brewery than you, so craft beer marketing should be easy, right? That’s what we’re here for.

PH3 Agency + Brewery is a tight-knit team of experts in SEO, copywriting, web design, social media, and so much more. There’s nothing we love more (besides brewing, ourselves) than answering your questions and helping you make yourself a superstar in the craft beer market.

2. You need some fresh eyes

You know how when you’re working on a project, it’s best to walk away and give it another look with some fresh eyes? Well, PH3 is your fresh eyes. We’ll evaluate your marketing, and work with you to build a bespoke strategy that maximizes your exposure, because every client has different needs and goals, we’ve seen and done it all.

Together we can help you shape your brewery’s brand, get discovered, be seen, and grow sales.

3. Not enough hours in the day

Marketing a brewery is a process made of a number of moving parts, and it’s pretty difficult for any one person to keep up with it. You don’t need us telling you that connecting with beer lovers online, writing engaging, relevant content, and evaluating results is an extended process. And that doesn’t even begin to reflect all the time it takes to keep up with what’s new and trending in the digital marketing arena.

We have a team that’s ready to jump in! Here’s how we can work together to build your campaign from start to finish:

  • Establish a strong brand-building strategy – by telling your story
  • Apply SEO best practices
  • Grow your audience on social media
  • Get more people to drink your beer

We’ll give you a solid plan and support you every step of the way from execution to analysis.

4. You want to increase your marketing efforts

Sales are growing, your brewery is starting to gain some traction, and now is the time to start growing your marketing. One tricky problem: Developing an internal marketing team costs the kind of time and money that quite a few breweries just don’t have. Partnering with an agency is your secret weapon when it comes to your marketing. You won’t have to train new staff, and we don’t need that learning curve. That frees you up to do what you do best: Making truly great craft brews.

5. You want to know your agency is the right fit

Hiring a marketing agency can be a big investment. You want to make sure the team is knowledgeable about your brewery, the industry, your target market, and your needs.

Think of a marketing assessment as an interview and ask yourself a few questions:

  1. Does the agency understand my brand and vision?
  2. How well does the agency communicate?
  3. What experience do they have?
  4. How does the team measure success?

This trial run will give you an idea of what it’s like to work with a marketing agency, and whether they can help you take your marketing to a whole new level.

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