CASE STUDY: BATIA CONSTRUCTION CO.
Forging new ground through trust and integrity.
BrandingWeb DesignSocial Media
Our strategy
When this startup construction firm engaged with us for branding services, they had a clear vision: position their new firm in the marketplace as if they’ve been there all along. Leaning into the founder’s last name and stellar 20-year reputation, we built Batia Construction Co.’s unique brand identity from the ground up. Through our strategic branding and design efforts, followed by social media marketing, Batia was effectively established as the go-to experts for get‑it‑done‑right clients across the southeast and beyond.
BRAND
DEVELOPMENT
Brand Identity
Built on a solid foundation of experience and trusted partnerships, Batia Construction deserved a strong icon to represent them. Standing out in a bold orange, Batia’s icon showcases their identity by having each initial abstractly emulate a building block. With each letter firmly interlocked, the logo is a visualization of the construction company’s emphasis on quality, relationships, and unwavering integrity.
Brand Collateral
With Batia’s iconic brand identity locked and loaded, the next step was to create collateral that drove home their story and mission. From business cards and brochures to envelopes and letterhead, everything we emblazoned with their brand was carefully designed to match the quality and craftsmanship of their projects. And, of course, we couldn’t miss out on making custom craft beer labels and apparel to share the good vibes with their esteemed clients and friends.
WEB DESIGN
Creative
Batia’s website extends the visual symbolism of their logo. Its bold and box-filled site design accentuates key information, while “leading” lines throughout the site entices visitors to scroll and alludes to the fluidity of working with Batia. To take their website to the next level, we also added custom infographics and a logo animation that goes from sketch to blueprint to final product — a nod to the company’s industry and expertise.
Content Creation
We took a straightforward, no-fuss approach to the website’s content in order to reflect the company’s mission of making the construction process simple for their clients. High-quality images and bullet points efficiently showcase their past projects, while testimonials validated their experience and customer service. To better present their many services, we also organized Batia’s capabilities into three easy-to-understand categories: Pre Development, Pre Construction, and Construction.
SOCIAL MEDIA
Social Strategy
Eager to show off Batia's top-notch team and numerous projects, we laid out a custom-tailored blueprint for their social strategy including content curation, copywriting, and hashtag research. The focus? Broadcast Batia's rapid growth to attract new clients and employees. Building their social presence from scratch, we were able to attract a new $2M lead through organic efforts within 2 months of campaign launch.
Social Posting
From posting work-in-progress updates to employee spotlights, we kept things fresh and interesting with a diverse range of content that drew greater brand awareness, engagement, and followers. In just three months of having us take over their social channels and content, the company saw a 11% jump in organic followers and 966% increase in clicks on LinkedIn alone — not too shabby, if we do say so ourselves.
$2M lead within 2 months of campaign launch
