How to Go from Amateur to Pro in Marketing Your Brewery
As both an agency and a brewery, we believe that marketing your brewery is just as crucial as crafting the perfect pint.
We get it. Your passion lies in the art of crafting unique flavors and creating an unforgettable drinking experience. But here's the thing: without a solid marketing game, all that effort and talent could go down the drain faster than a stale keg.
However, fear not, aspiring marketing maestros. We're here to unveil the secret ingredients that separate the amateurs from the pros when it comes to marketing your brewery. With the right mindset and a dash of know-how, you can raise your marketing game and brew up some sweet success.
So, whether you're a small-scale craft brewery or a well-established brewhouse, get ready to elevate your marketing campaigns and unlock the potential for explosive growth. It's time to raise your glass (and your marketing budget) to the next level.
The Amateur Approach
Picture this: you've got the tastiest craft brews in town, but your marketing efforts are falling flat. What gives? Well, it's time to crack open a cold truth: you might be stuck in the amateur approach.
Amateur marketers often struggle with defining a clear brand identity that sets them apart from the competition. Remember, your brand is more than just a fancy logo — it's the essence of what makes you unique. So, find your voice and identity, embrace it, and let it guide every aspect of your marketing efforts.
Inconsistency is another common pitfall. You can't brew a beer once in a blue moon and expect the masses to flock to your taps. The same goes for your marketing efforts. You need to be consistent in delivering your message, content, and promotions. Show up regularly and keep your customers thirsty for more.
In other words, crafting amazing beer is only half the battle. If you want to take your brewery from amateur to pro status, you've got to go at the marketing game with gusto.
The Pro Mindset
Marketing isn't just about slapping a logo on a coaster and calling it a day. It's about investing your time, energy, and, yes, cold, hard cash into promoting your brews. This means ditching the "good enough" attitude and going all-in on marketing.
When you commit to marketing like a pro, you unlock a treasure trove of benefits. First off, there’s increased brand awareness. You want people to know and recognize your brewery, and effective marketing gets your name out there.
But it doesn't stop there. A well-executed marketing strategy builds customer loyalty. When people connect with your brewery through compelling content and engaging experiences, they become more than just customers — they become your biggest advocates.
By interacting with your audience through effective campaigns, you drive customer engagement. You create a community of beer enthusiasts who are emotionally invested in your brand. And when you're top of mind for customers, they'll reach for your brews when making their next purchase. That means more sales, more revenue, and more opportunities to grow.
So, our fellow brewers, it's time to adopt the pro mindset. Invest in marketing, get creative, and let your brand soar to new heights. Ready to take the plunge? Keep reading to find out how.
Key Strategies to Level Up
You've brewed some tasty suds, but now it's time to get serious about marketing your brewery. Strap on your creativity cap and grab a cold one as we dive into the first essential step.
1. Know Your Brand
When it comes to marketing your brewery, one thing separates the amateurs from the pros: a killer brand.
Think of your brand as the soul of your brewery — it's what sets you apart and gives you a personality that resonates with your audience. Tap into your brewery's story — whether it's rooted in tradition, innovation, or a wild combination of both — and let it shine through in every aspect of your marketing.
Once you've established your brand identity, it's crucial to maintain it across all touchpoints. From your logo and packaging to your website and social media channels, every aspect should be a cohesive extension of your brand. Consistency builds familiarity and trust, helping customers recognize and connect with your brewery effortlessly.
Be bold about what makes your brewery unique and infuse your brand with personality. With a well-crafted and consistent brand, you can turn casual beer fans into your brand’s loyal enthusiasts.
2. Build a Solid Online Presence
In this digital-first era, going from pints to pixels with a killer website and search engine optimization is crucial to attracting customers.
When it comes to web design, think of your website as your digital taproom. You want visitors to feel at home and thirsty for more. Keep things visually appealing and don't forget to sprinkle in some personality that reflects your brewery's unique vibe.
Also, remember that user experience is key. Ensure your website is easy to navigate, with a responsive and intuitive design. Make it easy for visitors to find information about your brews, upcoming events, and where to find your liquid masterpieces.
And speaking of finding you…let's talk Search Engine Optimization. SEO helps your website rise to the top of search engine results. Incorporate keywords that are relevant to your brewery and brews throughout your website's content, meta tags, and more. Just don't overdo it — Google's algorithms can sniff out keyword stuffing like an expert beer judge.
Case in point, through detailed on-site optimization (plus a tactical off-site strategy), we got our client Global Keg to the first page of Google search results for nearly 30 keywords.
Bonus Tip: Beyond being a critical marketing tool, a great website can also transform your operations. Our work with Global Keg’s website made it so that their worldwide customers could place orders in real-time at any time, saving the company 90% of their back-office time through the use of forms, automation, and notifications.
3. Tap into Social Media Marketing
In a world overflowing with craft beer options, standing out from the crowd requires more than just tasty brews. You need to engage and connect with your audience in a way that leaves a lasting impression. Luckily, social media platforms offer a golden opportunity to do just that and we've got your back with some need-to-know tips.
- Craft Engaging Content. Get creative and quirky with your social media posts. Think eye-catching visuals, relatable captions, and behind-the-scenes glimpses of your brewing process. Share content that your audience can't resist engaging with.
- Connect with Fans. Social media is all about building connections. Engage with your audience by responding to comments, asking questions, and hosting interactive conversations. Show your fans that you're not just a brewery, but a community they want to be a part of.
- Collaborate with Influencers. Partner up with influencers or micro-influencers in the industry or community who align with your brand values. Their endorsement can help expand your reach and attract new customers who trust their recommendations.
- Leverage User-Generated Content. Encourage customers to share their experiences. Repost and celebrate their content, turning them into your brand ambassadors. This not only strengthens your relationship with existing customers but also showcases your brewery to a wider audience.
- Stay Consistent and Authentic. Maintain a consistent posting schedule to keep your followers engaged. But remember, authenticity is key. Don't be afraid to let your brewery's personality shine through in your social media presence.
By leveraging the power of social media marketing, you can create a buzz around your brewery, build a loyal following, and stand out in the scroll. And if you need some extra advice or want someone to manage social for you, we’re here to lend a hand and provide results, such as the 1,300,000% increase in social engagement we scored for Global Keg.
4. Embrace Email Marketing
Now, while social media may seem like the popular kid on the marketing block, don't underestimate the power of a well-crafted email campaign. When done right, they pack a punch.
First things first, don't be a buzzkill with boring subject lines. Your subject line is the first impression you make, so it better be a good one. Get creative, be clever, and let your brewery's personality shine through.
Once you've grabbed their attention with an enticing subject line, it's time to pour on the flavor in the email content itself. While we know you're passionate about your brewery and have plenty to say, strive to keep it short and sweet. Craft concise and engaging content that gets to the point quickly while adding some personality and pizzazz.
While you're at it, hop on the personalization train. Nobody likes receiving generic emails that make them feel like just another customer. Use their first names, recommend brews based on their preferences, and even celebrate their birthdays with a special offer. Show them that you're not just another faceless brewery, but a friend who knows what they want.
Last but not least, always remember to include a clear call to action. Whether you want your subscribers to visit your taproom, order online, or join your loyalty program, make your CTA clear, compelling, and easy to follow.
Email marketing takes time, effort, and a touch of creativity. Embrace it, experiment with different approaches, and brew meaningful connections with your audience.
5. Engage with the Community
Building a strong and loyal customer base is essential for any brewery. To achieve this, you need to engage with the community. While your online presence is undeniably important, you don't want to forget the offline world.
So, get out there and mingle! Attend or even host community events, beer festivals, and local markets. Be engaging, pour your heart out (and your beer), and let people taste the love you put into every sip. You could even bring some fun merchandise to grab attention and leave a lasting impression.
As an example, we guided Global Keg through planning, strategy, and promotion of the Global BrewerFest at America’s largest craft brewing industry event. The result? A whopping 123,000 targeted audience members reached and more than 1,600 new contacts collected.
Marketing your brewery is all about building relationships. Engage with your customers both online and offline, and be genuine in your interactions. Craft a brand that people want to be a part of, and watch as your community grows, one satisfied sip at a time.
6. Measure, Analyze, and Optimize
As you go on this journey from amateur to pro, it's crucial to remember one thing: data is your new best friend. That's right, we're talking about measuring, analyzing, and optimizing your marketing efforts with good ol’ numbers.
Start with setting clear goals. You need to determine the metrics that matter most to your brewery. Are you interested in measuring website traffic, social media engagement, or perhaps the number of pints sold at your taproom? Each brewery is unique, so choose the metrics that align with your goals and aspirations.
Then, armed with this knowledge, dive into the data. Monitor website analytics to see which pages are receiving the most love and which ones need a little more TLC, for instance. Keep an eye on your social media engagement—likes, shares, comments, and follows.
Now, armed with data-driven insights, it's time to optimize your strategies. This is where the magic happens. Adjust your marketing mix based on what you've learned from the analytics. Double down on the channels that are delivering the most results and optimize the ones that are underperforming. Just like tweaking a recipe until it's a masterpiece, your marketing efforts require constant fine-tuning to achieve the desired flavor of success.
Don’t be afraid to delve into the world of data, leverage the insights it offers, and use them to mold your marketing strategies. And if you don’t have the time to get deep into the numbers, well, there's always the option of working with a trusted agency like ours!
Brew Up Success
As we've explored together, effective marketing strategies can amplify your brand, engage your target audience, and pour in those sales. It's a recipe that simply can’t be ignored. So, fellow brewers, don't let your craft remain hidden in the shadows. It's time to raise your glasses and toast to the possibilities that lie ahead.
At PH3 Agency + Brewery, we understand the importance of standing out in a crowded marketplace. We're brewers just like you, with a shared passion for great beer and clever marketing, and are here to concoct a tailored marketing strategy that suits your unique flavors. Together, we'll craft a success story that'll have people buzzing.
So, what are you waiting for? It's time to embrace the power of marketing and let PH3 be your partner in this exhilarating journey. Reach out to us today and let’s make some magic.