Your brand is so much more than a logo. It starts with who and what you are—but more than that, it’s your story, and why it matters to a particular kind of customer. Everything creative should flow from the foundation of a compelling brand story. Every execution is an opportunity to share a piece of it. A powerful brand inspires employees, breaks through the digital clutter, and builds customer relationships. Nothing is more important in your communications arsenal than a solid brand.
More than just a Logo, Brand Development creates the visual foundation for all future communications, and can include brand architecture, color study, typography, bylines/taglines, digital elements, collateral, packaging and signage.
Content includes all the supporting elements that help show and tell your brand story: copywriting, image/photography library, product/service descriptions and graphics, video assets, sales materials/assets, infographics, stories/articles, etc.
Planning and implementing an effective campaign takes the right strategy and executes it well, continually monitoring and improving based on reliable reporting. Campaigns typically include pay-per-click (PPC) ads via search advertising, display advertising, social media marketing, content marketing, marketing automation, and more.